Open to international opportunities & selected projects

Media Buyer & Paid Media Specialist

4+ years managing and optimizing paid acquisition campaigns across Meta Ads and Google Ads | focused on lead generation, customer acquisition, and measurable revenue growth.

Experience
4+ years
Core platforms
Meta & Google
Focus
Performance

Selected Campaign Results

Real campaigns. Measurable outcomes.

A selection of paid media campaigns managed across Meta Ads and Google Ads.

Case 01Real EstateMeta Ads

496 Leads at R$2.65 CPL

Lead Generation

Generated 496 leads at an average cost of R$2.65 per lead. The client closed 15 property sales during the same month, generating approximately R$120K in commissions.

496
Leads
R$2.65
CPL
15
Property Sales
~R$120K
Commissions
Case 02Real EstateMeta Ads

809 Leads Generated

Lead Generation

Managed R$4,123 in ad spend and generated 809 leads at an average cost of R$5.10 per lead. The client closed 25 property sales during the same month.

R$4.1K
Ad Spend
809
Leads
R$5.10
CPL
25
Property Sales
Case 03E-commerceMeta Ads

7.20x ROAS

E-commerce

Generated R$12,007.24 in tracked revenue from R$1,667 in Meta Ads spend.

R$1.67K
Ad Spend
R$12K
Revenue
7.20x
ROAS
Case 04ConstructionMeta Ads

1,646+ Leads in One Month

Lead Generation

Managed R$4,125.94 in monthly ad spend and generated more than 1,646 WhatsApp leads.

R$4.13K
Ad Spend
1,646+
Leads
~R$2.51
CPL
Case 05Eco-Friendly Brick MachineryMeta Ads

1,417 Leads at R$4.21 CPL

Lead Generation

Generated 1,417 leads through lead-generation forms from R$5,972.38 in Meta Ads spend.

R$5.97K
Ad Spend
1,417
Leads
R$4.21
CPL
Case 06E-commerceGoogle Ads

7.41x ROAS

E-commerce

Generated approximately R$20K in tracked sales from R$2.7K in Google Ads spend.

R$2.7K
Ad Spend
R$20K
Revenue
7.41x
ROAS
Case 07E-commerceGoogle Ads

15.68x ROAS

E-commerce

Generated approximately R$58K in tracked sales from R$3.7K in Google Ads spend, with an average cost per conversion of R$6.21.

R$3.7K
Ad Spend
R$58K
Revenue
15.68x
ROAS
R$6.21
Cost / Conversion
Case 08Lead GenerationGoogle Ads

11,000+ Leads Generated

Lead Generation

Managed approximately R$43K in Google Ads spend and generated more than 11,000 leads.

R$43K
Ad Spend
11K+
Leads
~R$3.91
CPL
Case 09Lead GenerationGoogle Ads

5,500+ Leads Generated

Lead Generation

Managed approximately R$43.6K in Google Ads spend and generated more than 5,500 leads.

R$43.6K
Ad Spend
5.5K+
Leads
~R$7.93
CPL
Lucas Cândido — Media Buyer & Paid Media Specialist
Lucas Cândido — Media Buyer & Paid Media Specialist

About

4+ Years of Paid Media Experience

For over 4 years, I've managed performance-focused campaigns across real estate, construction, e-commerce, professional services, local businesses, and other industries.

My experience includes lead generation, sales-focused campaigns, and direct response strategies across Meta Ads and Google Ads, supporting businesses in Brazil, the United States, and Latin America.

From local businesses to e-commerce and real estate operations, my focus has remained the same: turning advertising investment into measurable business results through structured testing, optimization, and data-driven decision-making.

Contact

Looking for a Media Buyer?

Open to international opportunities, agency partnerships, and selected client projects.